"CONSCIENZA" is the common thread of the 2024 edition of do ut do, presented during Arte Fiera 2024 in Bologna in the stand curated by Mario Cucinella. Through the language of art, do ut do once again explores the chosen theme with a widespread project that involves artists, exhibition venues, galleries, collectors and enthusiasts who have the opportunity to represent and express their own way of understanding "Consciousness" . One of the pieces of the large mosaic that makes up do ut do 2024 is the book "In Coscienza", an anthology that collects the contributions of over 130 contemporary figures, professionals who stand out in their respective working and social fields to which they are I was asked to write a personal reflection on conscience. Ambassador of do ut do 2024 is Karole Vail, director of the Peggy Guggenheim Collection in Venice and of the Solomon R. Guggenheim Foundation for Italy.